0

Huge Inc Content Strategist Doug Kincade Discusses How Big Brands Can Create an Ideal Web Presence Through User Data Analysis and Creative Ingenuity.

This week, we begin part one of a two part conversation with Content Strategy Director, Doug Kincade. In this episode we start the conversation by talking about the use of data analysis, creativity, and generosity to create ideal online user experiences for consumers of big brand and Fortune 100 companies.

At Huge Incorporated, a digital design, marketing, and technology agency, Doug guides the design and development of digital content, strategy, and user experience for clients like Google, American Express, Lexus, and the US Department of Energy – among others.

In part two we will dive into the ethics of the design and data. We’ll explore more classical paradigms for understanding our culture’s movement toward deeper brand awareness.

 

In This Episode:

  • 1:10 – Dave and Doug Geek Out About Music
  • 8:00 – Content Strategy, Search Tuning
  • 13:10 – What is “Content” in the Marketing World?
  • 16:00 – Content Hierarchy
  • 18:30 – Cross Departmental Demographic Research
  • 19:40 – What does Huge Incorporated do?
  • 22:40 – Advancements in Consumer Engagement
  • 22:40 – Technological Advancements in Consumer Tracking (Biometrics)
  • 29:00 – Creep Factor in Data Analytics
  • 32:20 – Working with Fortune 500 Companies
  • 34:25 – Marrying Creativity with Analytics
  • 38:10 – The Craft of Web Content Design
  • 43:25 – Being Generous With Customers

Links:

We’ve said it before, but it can’t be said enough: We owe our deepest gratitude to all of you who have subscribed, continue to listen, offer feedback and iTunes reviews, encourage us, and promote the growth of Blurred Radio. You’re our inspiration!

Connect With Blurred:

facebooktwittergoogle plus


Leave a Reply